Digital Signage installation implemented on large format displays is extremely diverse and can be used in environments with bright ambient lighting. However, there are a few things to consider. The correct brightness of the display determines how the human eye sees the content. The clearer the picture and higher the contrast, the faster the viewer perceives the information on the screen. You should choose a matte surface of the display – it minimizes reflections and glare, improves readability.
The display resolution also plays a role. It affects the optimal viewing distance and “readability” of the content. There is no noticeable difference between Full HD and UHD resolution at normal or large distance from the screen. However, when viewed from up close, when details are important, it is definitely noticeable: at a small distance from the display screen, HD can give a “pixel-free” detailed image with the smallest details. This is especially important for Digital Signage systems in retail, in touch installations, when the consumer is directly in front of the display, as well as in any other situation close to the screen.
Interactive elements are an additional way to attract attention in the area of Digital Signage. Intuitive operation of the displays allows you to quickly find and select the information of interest to users. Interactive solutions help to engage the target audience. Multi-touch displays can positively influence purchasing decisions in retail, facilitate information acquisition in museums or cultural centers.
LED displays will be the right solution for outdoor Digital Signage or deployment of installations in particularly bright lighting conditions. They allow you to get detailed images with high contrast. Unlike monitors and projectors, reliable LED displays are resistant to wind and weather, even without special modifications, such as a protective glass.